From the Eye of Almuni

 The student of Advertising and Graphic Designing in the year 2006 Anish Sethumadhvan has won the prestigious ‘Milan Mela Logo Competition’ which was conducted by the Lowe Lintas in corporation with the West Bengal Government.  

The national level logo competition was organized through the online test of logo and branding competition for young graphic designers. The participants were requested to design logo for the venue of Milan Mela which was conducted by the international meeting point for events and fairs of Kolkata. It was quite an overwhelming response of getting 1300 responses among which only 10 were shortlisted and then the logo designers were called Kolkata for the final presentation.

 The judges of the completion were Bengali Actor Dhritiman Chatterjee, Market Research veteran Shiloo Chadopadhyay and Creative Head of Bates India Anurag Hira. The chief guest of the completion was Mr. Nirupam Sen, Minister of Industries, West Bengal and Mr. R. Balki, Film Director and chairman of Lowe Lintas. Mr. Balki expressed his views that the logo that was designed by Anish was based on Howrah Bridge as ‘most progressive’ among all the entries. Anurag Hira one of judge of find the Logo to be “is simple and memorable, the two things that gave the Logo, a high recall value”.

 

When we asked Anish about the concept and evolution of Logo, Anish told that, ““I recalled the emphasis put on Corporate Identity design and Typography, while at WLC College,  Mumbai, where I completed a course in Advertising and Graphic Design.” It has also been told by Anish that his design was based on the design with the component of name Milan Mela which has incorporated Howrah Bridge, the specialty of Kolkata. The logo simply meant the connection of India with the entire world.  

WLC College - a great place to initiate career run in business management despite limitations

Career opportunities in business management are growing in leaps and bounds. Keeping in tune with that business schools are also gaining importance in every corner of India. The WLC College is counted among top b schools India for several reasons. It pioneered the concept of ‘earn while you learn’ programs in India. Management is all about practical implementation of leadership skills and WLCI College was the first in India to understand that. Most of its courses in management in the college are practical training oriented. The institute also offers traineeship programs to its students along with its courses. Students get dual benefits with those as well. Firstly, they can get the much needed exposure in the real industry right from the beginning of their education and secondly, they can earn stipends and minimize financial burdens on them.

There are 25 campuses of the college all over India. At time students face some problems with lack of teaching faculty and others. But the good thing about the college is its willingness to resolve such issues with care. As Rajendra Prasad, a successful ex-student of the college stated,

“This course has helped to face the real world and the demands of corporate pressure simultaneously with studies even before I finished my post graduation”

There are number of such examples of successful alumni from the WLC College. They all tell the story for this reputed college. WLC College literally redefined business management studies in India.

After the grand 15th academic tear of WLC college and spreading its wings into 29 cities of the country, the college is offering the courses in business, fashion, media, advertising and graphic design. Offering 100% placement along with the unique traineeship program in the most reputed companies of the country makes the college as the best college of India. 

“The idea of work while u study is an unique concept earlier seen only the west, now we are also gearing to it.  This is a substantial opportunity which will be in trend in a few years time, where companies will look forward for experience in such a manner.” Rajendra Prasad (Hourglass Watches)

"Doing my PGDBM at Wigan & Leigh and the apprenticeship at Arvind Brands Ltd., have  equipped me well to deal with live cast studies.  Some solutions look good on paper, but on field you need to rework things and adjust to the realities.  This is where maturity or experience builds up. Moreover, working with Arvind Brands Ltd., has given me enough exposure to the functioning of the organization which helps one understand the corporate behavior." Anil Kumar Muduli (Arvind Brands Ltd) 

Faculties in WLC are with the industry rich experience. Graduates from WLCI are placed at best level in the reputed firms in HLL, GE, Citibank, ICICI, HSBC, TCS, Ernst and Young, Mckinsey, American Express Bank etc. The best part about WLCI is that the curriculum of the students are regularly upgraded in partnership with the industry. 

‘WLC has given so me much of real world exposure during the Advertising and Graphic Design course, I have learned more technicalities and have greater insight into the design process. It has given me the confidence to handle large accounts and demanding clients and open my own agency, ‘Fossil Communications’ within a very short time". Firoz Merchant, one of WLCI's Almuni.