From the Eye of Almuni

 The student of Advertising and Graphic Designing in the year 2006 Anish Sethumadhvan has won the prestigious ‘Milan Mela Logo Competition’ which was conducted by the Lowe Lintas in corporation with the West Bengal Government.  

The national level logo competition was organized through the online test of logo and branding competition for young graphic designers. The participants were requested to design logo for the venue of Milan Mela which was conducted by the international meeting point for events and fairs of Kolkata. It was quite an overwhelming response of getting 1300 responses among which only 10 were shortlisted and then the logo designers were called Kolkata for the final presentation.

 The judges of the completion were Bengali Actor Dhritiman Chatterjee, Market Research veteran Shiloo Chadopadhyay and Creative Head of Bates India Anurag Hira. The chief guest of the completion was Mr. Nirupam Sen, Minister of Industries, West Bengal and Mr. R. Balki, Film Director and chairman of Lowe Lintas. Mr. Balki expressed his views that the logo that was designed by Anish was based on Howrah Bridge as ‘most progressive’ among all the entries. Anurag Hira one of judge of find the Logo to be “is simple and memorable, the two things that gave the Logo, a high recall value”.

 

When we asked Anish about the concept and evolution of Logo, Anish told that, ““I recalled the emphasis put on Corporate Identity design and Typography, while at WLC College,  Mumbai, where I completed a course in Advertising and Graphic Design.” It has also been told by Anish that his design was based on the design with the component of name Milan Mela which has incorporated Howrah Bridge, the specialty of Kolkata. The logo simply meant the connection of India with the entire world.  

WLC College - a great place to initiate career run in business management despite limitations

Career opportunities in business management are growing in leaps and bounds. Keeping in tune with that business schools are also gaining importance in every corner of India. The WLC College is counted among top b schools India for several reasons. It pioneered the concept of ‘earn while you learn’ programs in India. Management is all about practical implementation of leadership skills and WLCI College was the first in India to understand that. Most of its courses in management in the college are practical training oriented. The institute also offers traineeship programs to its students along with its courses. Students get dual benefits with those as well. Firstly, they can get the much needed exposure in the real industry right from the beginning of their education and secondly, they can earn stipends and minimize financial burdens on them.

There are 25 campuses of the college all over India. At time students face some problems with lack of teaching faculty and others. But the good thing about the college is its willingness to resolve such issues with care. As Rajendra Prasad, a successful ex-student of the college stated,

“This course has helped to face the real world and the demands of corporate pressure simultaneously with studies even before I finished my post graduation”

There are number of such examples of successful alumni from the WLC College. They all tell the story for this reputed college. WLC College literally redefined business management studies in India.